Investors frequently experience, while making an investment decision, the "roller coaster of emotions" as depicted in the image.
It is thereby necessary to understand, and ideally overcome, ๐๐จ๐ฆ๐ฆ๐จ๐ง ๐๐๐ก๐๐ฏ๐ข๐จu๐ซ๐๐ฅ ๐ข๐ง๐ฏ๐๐ฌ๐ญ๐จ๐ซ ๐๐ข๐๐ฌ๐๐ฌ that frequently contribute to poor decisions and financial mistakes to be a long-term successful investor.
We have listed below some of the most common behavioural biases an investor goes through in this journey of investing:-
โก๐๐จ๐ฌ๐ฌ ๐๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐ข๐๐ฌ - Loss aversion describes an investor's dislike to selling investments in loss to avoid having to face the fact that they made poor choices. Investors hesitate to sell losing investments in the hopes of recouping their losses end up losing their whole investment in the stock / fund / derivatives.
โก๐๐๐ซ๐ ๐๐๐ก๐๐ฏ๐ข๐จ๐ซ ๐๐ข๐๐ฌ โ When investors follow the herd instead of making their own decisions based on financial data. For example, if all your friends / colleagues are investing in penny stocks, you might consider doing so as well, despite knowing the risk.
โก๐๐ง๐๐ก๐จ๐ซ๐ข๐ง๐ ๐๐ข๐๐ฌ - People frequently rely too strongly on an initial piece of information when making a purchase or financial decision. It may induce investors to overlook other important factors, resulting in poor investment decisions.
โก๐๐จ๐ง๐๐ข๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐๐ข๐๐ฌ - When investors unconsciously construct arguments or seek evidence that confirms their preconceived notions about a certain investing opportunity. Investors tend to reject opposing viewpoints and the hazards connected with such skewed investments are frequently overlooked.
โก๐
๐๐ฆ๐ข๐ฅ๐ข๐๐ซ๐ข๐ญ๐ฒ ๐๐ข๐๐ฌ - This happens when investors favor familiar or well-known investments, despite the apparent benefits of diversification. This can result in poor portfolios that are more likely to lose money & sometimes not beat benchmarks or even inflation.
Many investors, whether consciously or unconsciously, react emotionally when making investing decisions and may have one or more of the biases listed above.
So what should one do in general ?
๐ก Make sure you are not influenced by any of these investing biases before making your investment decisions.
๐ก Have full grasp of your risk appetite & the purpose of each investment in your portfolio.
๐ก Top-down or Bottom-up approach to identify fund(s)/stock(s)
๐ก Spend more time on asset allocation
๐ก Do timely monitoring & rebalancing
๐๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐๐ซ๐จ๐ฆ ๐๐ซ. ๐๐๐ญ๐๐ซ ๐๐ฒ๐ง๐๐ก (๐๐๐ญ๐๐ซ๐๐ง ๐
๐ฎ๐ง๐ ๐๐๐ง๐๐ ๐๐ซโ ๐
๐ข๐๐๐ฅ๐ข๐ญ๐ฒ ๐๐ง๐ฏ๐๐ฌ๐ญ๐ฆ๐๐ง๐ญ๐ฌ) ๐ฐ๐จ๐ซ๐ญ๐ก ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐ ๐๐๐จ๐ฎ๐ญ โ โThe trick is not to learn to trust your gut feelings..but rather to discipline yourself to ignore them. Stand by your investments as long as the fundamental story of the Company hasnโt changed.โ